Key Characteristics of a Successful Nonprofit

Building a high-performing, successful nonprofit is never easy. Sustaining one is even harder, especially in the new “normal” of a complex and ambiguous world.
To truly succeed, a nonprofit needs to be financially stable, with a passionate volunteer base, and committed and strong leadership – among other things. But those are not the only things separating the nonprofits that are barely making it from nonprofits that are truly thriving.

If you’re starting or running a nonprofit, there are a number of positive traits you can adopt to help your organization succeed.

7 Key Characteristics of a Successful Nonprofit


How to Grow Your Nonprofit Fundraising Team

Nonprofit fundraising teams come in all shapes and forms. Whether your nonprofit is big or small, local or international, fundraising is likely an essential activity for your nonprofit.
Here are Our Top Tips for Growing your Nonprofit Fundraising Team


Nonprofit Branding Guidelines

Funding is crucial if a nonprofit organization wants to survive and get closer to accomplishing their mission. Finding funding is usually the responsibility of a nonprofit’s fundraising team. With all the firefighting that nonprofit professionals need to do on a daily basis, strategically growing the fundraising department can be a real challenge.


Essential Tips for Building a Strong Nonprofit Brand

Branding might not be the first thing you think of when you think of nonprofits, social businesses, or any other organizations that focus on delivering social impact.
The word ‘branding’ can sound like something that’s strictly reserved for large for-profit enterprises. However, branding is as important for nonprofit organizations as it is for businesses.


Year End Donations Letters

Approximately 31% of all annual giving occurs in December and approximately 12% of all annual giving occurs in the last three days of December. And 28% of nonprofits raise between 26 – 50% of their annual funds for their year-end ask. To help you out during this busy and stressful time of the year, we’ve outlined the basic guidelines to follow when writing a year-end giving letter.

How to Write a Powerful Year-End Giving Letter – 7 Tips

The Basics of Google Analytics for Nonprofits

As a nonprofit marketer, you’re likely constantly looking for ways to improve your nonprofit’s presence – especially in the digital world.
Google Analytics is a free web analytics tool offered by Google that can help you analyse your website traffic. While ‘analytics’ might seem like only one small part of a digital strategy, it is actually quite an invaluable tool with huge implications for your nonprofit.